The first rule of creating a memorable and engaging webinar is to “be prepared”. Spend time rehearsing your presentation and if you are using slides, take the time to prepare a great looking presentation. Your slides should really stand out with strong graphics which reinforce what you are saying.
World class athletes make sports look easy, but in reality their performance is the result of focused, intense rehearsal. The same is true with webinars. You should have two or three rehearsals, the first beginning about two weeks ahead of the event. Ask trusted colleagues to give honest feedback to the presenter so that the presentation is up to scratch. The day before the event, do a front to back rehearsal, including the operator, announcer, speaker, annotation team, and any other role that was assigned. Make sure everyone is happy with the rehearsal. Again ask a few colleagues to sit in on the rehearsal to give feedback and any final tips before the actual presentation.
Take care to avoid “death by PowerPoint” – keep the content level light with no more than 3 or 4 bullet points on each slide. If you put a vast amount of text on your slides your audience will read rather than listen to what you have to say, therefore defeating the entire purpose of a webinar – to engage with your target audience.
As far as content is concerned you have to walk the line between giving enough content so that your attendees will feel that it is worth their time and attention, but also ensure that you leave them hungry for more. As such, you need to balance the need for sharing good information with creating a desire to know more about your topic. And that desire to know more should translate into potential sales leads.
Go out with a bang – your presentation should build up to a high note at the end. At the end of the session, drop your audience on a webpage where they can get more information, opt in for further contact or fill in a feedback form on the event. This “call to action” gives you the opportunity to screen potential leads for follow up calls by your sales team.